Konica Minolta Business Solutions U.S.A., Inc.
Overview
POSITION PROFILE
The role is responsible for supporting our IT Services practice teams in developing and managing demand generation programs to build awareness, drive and nurture leads, and accelerate opportunities to close. Reporting to the Director of Customer Marketing this position will collaborate closely with the sales leaders, sales development, portfolio management, partners and internal marketing teams in within the IT division, to plan and execute compelling activities. The role will lead and develop breakthrough campaigns that drive category awareness, enhance brand preference, promote engagement, and grow revenue and profit Identify and activate against customer insights that drive brand preference and loyalty.
Responsibilities
KEY RESPONSIBILITIES / DUTIES
• Responsible for developing and executing marketing strategies that drive revenue growth and customer acquisition
• Generate sales pipeline through targeted ABM campaigns, lead nurturing programs, demand generation, regional events/tradeshows, and engaging content
• Conduct market research and competitive analysis to identify trends and opportunities
• Maintain a strong understanding of our B2B products & Services, target customer demographics, competitor analysis, and industry segments
• Partner with external agencies and content team to create compelling, personalized content and campaigns that resonate with our target audiences to build positive brand recognition
• Build, execute, measure, and optimize multiple marketing campaigns across multiple channels (owned, earned, shared, and paid), partnering with supporting teams to ensure successful tactic execution
• Define tactics from start to finish by proactively partnering with internal teams for email, web, social, advertising teams, and outside agencies to ensure successful delivery
• Assist in creating and managing customized marketing briefs for internal alignment and to share opportunities for collaboration across the company
• Work with internal teams to create and personalize content, nurture assets, sales enablement materials, and create strategically aligned marketing plans
• Conduct and review research to support program and campaign development; identify, resolve, and escalate campaign risks or issues hindering delivery of tactics
• Propose and validate audience, messaging, and channels for campaign advertising and amplification
• Leverage marketing analytics and reporting platforms to determine campaign success criteria, manage campaign status reports, and continuously audit and improve the digital experience and outcomes
• Build and maintain collaborative relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging and audience targets, and content to ensure campaign success
• Stay abreast of emerging digital technologies, media opportunities, approaches, and strategies
Other Duties/Projects
• As assigned
Qualifications
SKILLS/QUALIFICATIONS
• 8+ years of experience in marketing ideally within a B2B environment
• Have a high level understanding of technology categories such as cloud, security and generative AI
• Experience building and delivering marketing campaigns, events, executive and key account programs.
• Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders but also able to work independently and thrive in ambiguity
• The experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 campaigns
• Excellent verbal, written, and interpersonal skills
• Data-driven, you have a grasp on crucial marketing KPIs and what levers to pull to optimize your campaigns to drive performance
• Hands-on execution ability with effective Project management, time management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and details driven
• Exhibit initiative, a sense of teamwork, ability to multitask, optimistic, approachable, and a “can-do” attitude
• Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
Konica Minolta Business Solutions (Canada) Ltd. is an equal opportunity employer.
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About Us
About Konica Minolta Canada
Konica Minolta’s journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions (Canada) Ltd. is reshaping and revolutionizing the workplace to achieve true connectivity through theIntelligent Connected Workplaceportfolio. Its business technology offerings include IT Services, intelligent information management, video security solutions and managed print services, as well as office technology and industrial and commercial print solutions. Through its ongoing work, the company is fortunate to be continuously recognized for itsproducts and services. This includes, but is not limited to being included on CRN’s MSP 500 list numerous times; named a finalist in the IT Software Category by The World Technology Awards; recognized as the#1 Brand for Customer Loyalty in the MFP Office Copier Marketby Brand Keys and presented with Keypoint Intelligence’s BLI 2021 A3 Line of The Year and BLI Most Colour Consistent A3 Brand Awards for itsbizhub i-Series.
Sustainabilityalso continues to be a key driver for the company. As such, Konica Minolta Inc. has spent six years on theGlobal 100 Most Sustainable Corporations in the Worldlist. For more information, please visitKonica Minolta onlineand follow its accounts onLinkedIn,YouTube,Facebook,Twitter (@KonicaMinoltaCA), andInstagram
Au sujet de Konica Minolta Canada
Konica Minolta a entamé son parcours il y a 150ans, avec la volonté de voir et de faire les choses autrement. Elle innove pour le bien de la société et du monde entier. Et c’est toujours cet objectif qui l’anime, hier et aujourd’hui. Solutions d’affaires Konica Minolta (Canada) Ltée transforme et révolutionne les bureaux pour créer une véritable connectivité grâce aux solutions pour unmilieu de travail connecté et futé. Parmi ses technologies d’affaires, on retrouve des services de TI, la gestion intelligente de l’information, des solutions de sécurité vidéo et des services d’impression gérés ainsi que des technologies de bureau et des solutions d’impression industrielle et commerciale. Par ses efforts soutenus, l’entreprise a la chance d’être continuellement reconnue pour la qualité de ses produits et services. Par exemple, elle a figuré de nombreuses fois au palmarès CRN des 500fournisseurs de services gérés; a été finaliste dans la catégorie des logiciels de TI aux World Technology Awards; a été reconnue par Brand Keys comme lamarque numéro un en matière de fidélité des clients sur le marché des appareils de bureau multifonctions; et a reçu les prix BLI «A3 Line of the Year»2021 et «Most Colour Consistent A3 Brand» de Keypoint Intelligence pour sa gammebizhub i-Series.
Ladurabilitéreste un moteur important de l’entreprise. C’est pourquoi Konica Minolta Inc. figure pour une sixième année aupalmarèsdes 100sociétés les plus durables au monde. Pour en savoir plus, rendez-vous sur lesite de Konica Minoltaet suivez l’entreprise surLinkedIn,YouTube,Facebook,Twitter (@KonicaMinoltaCA), etInstagram
EOE Statement
Konica Minolta Business Solutions (Canada) Ltd. is an equal opportunity employer.
Solutions d’affaires Konica Minolta (Canada) Ltée. est un employeur d’opportunité égale.
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