Event Marketing Specialist

Job Description

<p>Make big moments happen in a one of a kind entertainment and shopping experience destination</p><p>From large-scale concerts and celebrity signings to community partnerships and family-friendly programming, West Edmonton Mall is where entertainment and experiences come together. We're looking for an Events Specialist who will report and work with the Events and Logistics Manager to take the lead on creating events that excite our guests, elevate our brand and showcase WEM as a premier destination for can't miss experiences.</p><p>PRIMARY RESPONSIBILITIES:</p><ul><li>Lead event strategy and execution in collaboration with the Events, Retail, Hotel, and Attractions Marketing Managers to develop, coordinate and deliver high-profile annual and special events across West Edmonton Mall and Fantasyland Hotel.</li><li>Serve as the primary liaison with external organizers, talent representatives, sponsors and partners, ensuring alignment with brand objectives and delivering exceptional guest, client and entertainment experiences.</li><li>Oversee onsite event operations by directing logistics, supervising staff and vendors and resolving unexpected challenges with professionalism, confidence and sound judgment.</li><li>Manage end-to-end event production, including talent coordination, staging, green room preparation, line management and audience experience, in collaboration with logistics and operations teams.</li><li>Evaluate and secure new event opportunities, conducting market research, assessing feasibility and recommending innovative concepts that enhance WEM's reputation as a premier entertainment destination.</li><li>Collaborate with marketing team on event promotion, including advertising, social media integration, sponsorship deliverables and post-event reporting to measure success and ROI.</li><li>Mentor and support junior staff and coordinators, providing guidance on best practices in event planning, vendor management and execution.</li><li>Other responsibilities as required.</li></ul><p>DESIRED QUALIFICATIONS:</p><ul><li>Minimum 2 -3 years of progressive experience in event management, large-scale event production, promotions, or related marketing/project management roles.</li><li>Completion of a post-secondary degree or diploma in Event Management, Marketing, Commerce, or a related discipline.</li><li>Demonstrated success in leading complex, high-profile events with multiple stakeholders, vendors, and production elements.</li><li>Strong industry knowledge and established relationships within the events, entertainment and production communities.</li><li>Highly organized, proactive and adaptable, with exceptional time management skills to thrive in a fast-paced environment.</li><li>Excellent interpersonal, negotiation, and communication skills, with the ability to influence and collaborate across diverse teams.</li><li>A solutions-oriented professional with proven ability to manage budgets, optimize resources and deliver measurable event outcomes.</li><li>Driven, self-motivated and passionate about creating memorable experiences that strengthen brand reputation and customer engagement.</li></ul><p>TERMS OF EMPLOYMENT:</p><ul><li>This is a full-time position that is required Monday through Friday, 8:30 a.m. to 5 p.m.</li><li>This is a salaried position that will depend on experience and qualifications.</li><li>This position qualifies for West Edmonton Mall's 4-Day Work Week Program upon successful completion of a probationary period.</li><li>Must be able to pass a basic security clearance.</li></ul>