Email Marketing Coordinator

Job Description

<h3>Job Description</h3><p>Job Description<p><p><strong>See What We&#39;re All About</strong></p><p>As the fastest-growing distributor of restaurant equipment, HVAC and residential appliance parts, we like to do things a little differently. First, you need to understand and demonstrate our Core Values with safety being your first priority. That&#39;s key. But we&#39;re also looking for unique enthusiasm, high integrity, courage to embrace change...and if you know a few jokes, that puts you on the top of our list!</p><p></p><p>Do you have a genius-level knowledge of original equipment manufacturer parts? If not, no problem! We&#39;re more interested in passionate people with fresh ideas from different backgrounds. That&#39;s what keeps us at the top of our game. We&#39;re proud that our workplace has been recognized for its growth and innovation on the Inc. 5000 list 15 years in a row and the Crain&#39;s Fast 50 list ten times. We are honored to be voted by our Chicagoland team as a Chicago Tribune Top Workplace for the last four years.</p><p>If you&#39;re ready to roll up your sleeves, go above and beyond and put your ambition to work, all while having some fun, let&#39;s chat – Apply Today!</p><p></p><p><strong>Perks</strong></p><ul><li>Parts Town Pride – check out our virtual tour and culture!</li><li>Quarterly profit sharing bonus</li><li>Hybrid Work Schedule</li><li>Team member appreciation events and recognition programs</li><li>Volunteer opportunities</li><li>Business casual dress code</li><li>All the traditional benefits like group health and dental, life insurance, RSP match, employee assistance programs and time away – don&#39;t worry, we&#39;ve got you covered. </li></ul><p><strong>The Job at a Glance</strong></p><p>As the Email Marketing Coordinator, you will become the expert on all things email. This role works with our segment Marketing Managers to create, QA, deploy and track results of email marketing campaigns via our email platform. You will analyze email results and report to campaign owners. See a way to make campaigns better? Don&#39;t be afraid to speak up!</p><p>Additionally, you will collaborate with stakeholders to brainstorm, build and test initiatives that support department and segment goals. </p><p><strong>A Typical Day</strong></p><ul><li>COLLABORATE & EXECUTE: Our Email Marketing Coordinator will be brainstorming and collaborating with the Senior Manager, Lifecycle Marketing, Sr. Marketing Automation Specialist and other key stakeholders to execute creative marketing campaigns to build awareness, generate customer engagement, and – of course – drive parts sales. You will ensure that all campaigns and reporting are executed on time and according to strategy. This role will also assist in the execution of A/B testing as requested.</li><li>SEGMENTATION: Assist customer segmentation and list-building efforts to optimize campaign reach.</li><li>REPORTING: Assist in collecting and analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies. You will also be responsible for monitoring and reporting on email deliverability and remedying any deliverability issues that may arise.</li><li>SUPPORT: Internal stakeholders will come to you with questions - and you will have answers. You&#39;ll solve their problems and provide insights based on data, trends and goals.</li><li>RESEARCH: Research/maintain knowledge of emerging email and personalization trends</li></ul><p><strong>To Land This Opportunity</strong></p><ul><li>BS degree in Marketing, Communications or similar field</li><li>2+ years of email marketing experience</li><li>Experience with email marketing platforms</li><li>Solid understanding of digital marketing techniques i.e. email, SEO, content, merchandising, mobile, social, etc. </li><li>You are not afraid to speak up and provide your input to drive to the right outcomes</li><li>Detail oriented, efficient, organized, self-starter, highly productive and collaborative, yet flexible, approach to work</li><li>Excellent verbal and written communication skills</li><li>Strong ability to prioritize tasks and work both independently and as part of a team</li><li>Passionate about email marketing and ecommerce with a good understanding of the latest trends and techniques</li></ul><p><strong>Extra Awesome</strong></p><ul><li>Salesforce Marketing Cloud experience</li><li>Beginner to Moderate HTML experience</li><li>Understanding of email design best practices</li></ul><p><strong>About Your Future Team</strong></p><p>You&#39;re really in for a treat. How do you feel about pop culture? We&#39;ve got some real enthusiasts on the Digital Marketing team – from Disney and Star Wars to sports and music. If that&#39;s you too, you&#39;ll be in good company. We like to laugh, so bring your best jokes – you will be tested.</p><p><strong>Our Recruitment Process</strong></p><p>At Parts Town, we follow a standard recruitment process with each candidate we contact::</p><ul><li>After completing your application through our career website or a job board, you will receive an email from Parts Town, letting you know that we received your application.</li><li>Any emails you receive will come from one of these domains: @hfsgc.ca; @partstown.ca; <span >@applicantemail.com.</span></li><li>If your application is being considered for further review you will receive an email from our talent team to set up an interview</li><li>Once the interview is completed, if you are advanced to the next step you will have an in-person interview with one of our hiring managers</li><li>Due to the high volume of interest, we regret that we are unable to respond to all applications.</li></ul><p><em>Parts Town, a division of Heritage Food Service Group of Canada is an inclusive and equal opportunity employer. If you require a disability related accommodation to participate in the recruitment process please inform us by email. We will accommodate your needs under the Ontario Human Rights Code. While we appreciate all applications, only those candidates selected for an interview will be contacted. We thank all applicants for their submissions.</em></p></p></p>