Director, Marketing Activation – Fidelity Investments – Boston, MA

Fidelity Investments

Fidelity Investments

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Job Description:

Director, Marketing Activation

The Role

As Director, Marketing Activation you will be a key part of the team responsible for coordinating and supporting marketing campaigns across social platforms for a range of financial products and services. Get excited to be part of a dynamic agile marketing team where you will be embedded into the Social Product Area to support all social related creative and content development needs – including work that spans emerging channels like the metaverse! You will serve as an advocate and facilitator among social strategy, creative, and channels to drive breakthrough creative development with an eye on customer experience, brand alignment, efficiency, quality and business results.

The Expertise and Skills You Bring

  • Bachelor’s Degree
  • 5+ years of experience in marketing, advertising and/or marketing communications, a plus
  • Agency experience, especially with financial services clients, a plus
  • Experience with Agile principles, a plus
  • Experience and interest in emerging digital platforms (i.e., the Metaverse), digital assets (NFTs), and blockchain, a plus
  • Resourceful, self-sufficient, effective problem solver and troubleshooter even in the face of ambiguity
  • Superior written and verbal communication skills and are able to communicate clearly and concisely
  • Skilled at leading brand and creative activation and execution across social platforms and a good eye for creative and brand alignment
  • Strong understanding of established and emerging social platforms and how they are best utilized to meet customer needs
  • Ability to partner on team vision, approach and marketing briefs
  • Ability to collaborate on activation opportunities, channel needs and specs
  • Adept at operationalizing getting live on new platforms, as needed
  • An appreciation for data insights and an ability to interpret and apply it to new creative executions

The Team

The Director, Marketing Activation will play a critical role in supporting The Social Product Area as a dedicated, embedded member of a Social Squad focused on creative development and campaign execution. Your work will support Fidelity’s social strategy by helping to build & deliver breakthrough creative executions across social platforms. Our common purpose as an organization is to encourage better futures for our customers, associates and Fidelity. Across our business we take great pride in building strong and lasting relationships with our customers, providing sound investment guidance, and delivering an outstanding customer experience. More than anything, we strive to empower our customers to make smart financial decisions, so they can reach their goals and live the life they always dreamed of.


Company Overview

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.

Join Us

At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees’ Choice Award, we have been recognized by our employees as a Best Place to Work in 2022. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.

As a result of COVID-19, many of our associates are continuing to work remotely. When Fidelity employees eventually return to the office, our goal is for most people to work flexibly in a way that balances both personal and business needs with time onsite and offsite through what we’re calling “Dynamic Working.”

We invite you to Find Your Fidelity at

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Leave of Absence/Accommodation Team by sending an email to accommodations, or by calling 800-835-5099, prompt 2, option 3.

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