Digital Activation, Supervisor

Job Description

1 day ago Be among the first 25 applicants

PHD Canada With 40 Years of Canadian history, we are part of a Global network, bring the breadth of global strength and the depth of local expertise to Canadian brands.

Our people make the difference, with a to be the most strategic and creative-led media agency in a data and tech world that deliver growth for our clients.

We are a culture of thought-leadership, creativity and innovation.

We believe in our people and delivering great work for our clients. It is with these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.

Purpose of the role:

Working closely with the Directors, the Digital Activation Supervisor is expected to manage the client’s objectives and manage/oversee the day to day executions. The Supervisor is responsible for managing a team of 2+ individuals and the role is focused on digital and it is expected that the candidate has a high-level understanding of the total digital ecosystem and the roles each of the digital platforms play in the daily lives of consumers. Key to this role is the on having a strong technology, analysis and communication background and bring performance results to PHD clients through strong marketplace partnerships, execution and optimization. Providing analysis that informs and improves the effectiveness of the planning, execution and optimization of marketing strategy. You will tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.

The Role & Expectations

Client Engagement:

• Support client portfolio for channel expertise with close collaboration of cross functional team.

• Act as a readily accessible consultant technical platform execution.

• Proactively identifying and discussing technology/advancements and platform opportunities for improvement.

• Ensure active voice within cross functional collaboration.

• Build and maintain effective relationships with colleagues to ensure clear understanding of the overarching, high level business objectives.

• Be able to effectively communicate and teach processes and best practises to peers and members of the team.

Accountability:

• Responsible for overall quality assurance across key accounts including data and reporting accuracy.

• Regularly present analytical work to internal and external audiences.

• Contribute to corporate mandates and education of all staff, including writing POV's, creating presentations, and sharing industry news.

• Own day to day client budgets effectively and accurately.

• Provides guidance for clients that allows them to be efficient with their media dollars across channels.

• Be aware of the various client costs structures and their impact to how and what to buy.

People Management:

• Build and maintain motivation within team.

• Consistently mentors and coach’s junior colleagues in their development, including managing, carrying-out and presenting compelling plans and approaches.

• Assist in the training and development of junior staff, including the review of data entry and reporting to ensure accuracy, quality, and overall understanding. Mentor more junior staff in increasing knowledge base across planning, reporting, and optimizing campaigns.

Leadership:

• Exhibits responsibility for overall quality assurance across all accounts including data and reporting accuracy.

• Provide mentorship and guidance with team members.

• Demonstrate core company values on a day to day basis.

Media/Business Acumen:

• Maintain knowledge of digital capabilities across platforms and practises.

• Demonstrate the ability to inspire action based on analytical work.

• Understand the competitive environment and industry trends and assist in the development of corporate strategies and POV’s.

Your Responsibilities

• Provide meaningful insights and interpretation of data, with actionable recommendations

• Track key media metrics and benchmarks.

• Work with performance analysts to analyse primary and secondary data to develop data-driven marketing strategies for different target groups of consumers.

• Provide key support to analyst team in many aspects of online marketing campaigns, including campaign analysis and optimizations.

• Work closely with internal teams to develop pre-project measurement plans and post-mortem project analysis in order to develop specific and actionable recommendations.

• Build and maintain productive working partnerships with vendors, client teams, and agency partners/teams.

In his/her mandate, the Director demonstrates the following skills:

• Positivity, passion and determination

• Spirit of collaboration and teamwork

• Good stress management, responsiveness and adaptability

• Good management of emotions and intentions

• Effective management of priorities

• A technical and analytic mindset.

• Organizational skills and rigor

• Creativity and sense of innovation

• Interpersonal skills, interpersonal skills

• Curiosity and desire to learn.

• Managerial and political skills

Core Competencies

• Leadership/team building and mentoring capabilities

• Strategic ability (Insight)

• Creative thinker

• Excellent presentation skills

• Excellent communication skills

• Problem solving ability

• Sound judgment

Management Experience:

• 4+ years in a management role; must be comfortable managing a team of 2 or more employees.

• Understanding of client/agency finance processes.

• Must follow agency process to support/push continued adherence to facilitate workflow and manage expectations.

Media Experience:

• 4+ years digital media, including buying, trafficking, analysing and optimizing.

• Knowledge in DCM, Google Analytics, and social platforms is a non-negotiable.

• Must be proficient in media terminology, media math, and reach and frequency calculations.

• Additional skill sets would include Attribution Modelling, working experience or knowledge of Data Management Platforms, etc.

Education Requirements

• Relevant University Degree or College Diploma

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Advertising Services

Referrals increase your chances of interviewing at PHD by 2x

Get notified about new Digital Supervisor jobs in Toronto, Ontario, Canada.

Manager, Digital Journey Marketing- Credit Card and Unsecured Lending

Supervisor, Power Distribution System Maintenance - Eglinton LRT

Senior Manager, Digital Marketing - Content Experience, Strategy & Operations

Senior Marketing Manager, Digital Acquisition - Credit Cards

Supervisor, Anatomic Pathology & Digital Pathology Operations

Talent Pool - Digital Performance Marketing Manager

Manager, Digital Marketing - Corporate Marketing

Digital Marketing Delivery Manager - Tangerine

Manager, Digital Marketing (Savings & Investments)

Manager, Digital Marketing (9-month Contract)

Senior Account Manager, Digital Marketing

Senior Manager, Digital Marketing – Strategy & Value Realization

Digital Marketing Customer Success Manager (Remote)

Customer Success Manager (Digital Marketing Services Team)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.