Posted:
Job Description
Job Description
Job Description
Data Analytics Specialist
We are looking for a Data Analytics Specialist with Marketing technology experience who will act as the bridge between our PPC/Performance Marketing team and technical development. The ideal candidate has strong expertise in marketing technology integrations, tracking, data flow optimization, and analytics. Experience in the iGaming industry is a strong plus.
You will be responsible for implementing and maintaining best-in-class marketing tracking infrastructure, ensuring data accuracy across platforms, and enabling the marketing team to make decisions based on reliable performance data.Key Responsibilities
- Tracking & Integrations
- Implement, maintain, and optimize Meta Conversion API, Google Ads conversion tracking, TikTok, Snapchat, Unity, IronSource integrations, and other ad platforms.
- Ensure proper event mapping and deduplication across pixels, SDKs, and server-to-server (S2S) integrations.
- Lead integrations with AppsFlyer MMP (Mobile Measurement Partner), including iOS SKAN setup, Android attribution, and event postbacks.
- Set up and maintain GA4 for advanced funnel tracking across apps and web.
- Build, test, and maintain data pipelines to avoid attribution mismatches.
- Data Flow & Quality Assurance
- Identify and resolve data discrepancies between platforms (Meta, Google, AppsFlyer, PBI).
- Implement fallback logic and ensure partial data handling (IP/User Agent, FBP, FBC, etc.) is in place.
- Maintain universal parameter mapping (UTMs, Click IDs, etc.) across all campaigns.
- Analytics & Reporting
- Develop and maintain custom dashboards in Power BI (and other BI tools) tailored to PPC and acquisition teams.
- Define KPIs, including Registrations, FTDs, LTV, ROAS, Cash-in, NGR.
- Perform cohort analysis, retention analysis, and revenue attribution modeling.
- Collaboration
- Work closely with developers to deploy tracking solutions.
- Collaborate with PPC managers to optimize campaigns based on accurate event data.
- Support the Product & BI teams with structured data insights.
- Proven experience as a Marketing Technology Specialist, Data Analyst, or MarTech Engineer.
- Strong knowledge of GA4, AppsFlyer, Meta CAPI, TikTok, Snapchat, Unity Ads, IronSource.
- Proficiency in event tracking, pixel setup, SDK integrations, and API connections.
- Hands-on experience with server-to-server integrations and conversion event deduplication.
- Familiarity with Power BI or other BI platforms for dashboard creation.
- Strong knowledge of SQL, JavaScript, Python (or other scripting languages) for pixel/event customization.
- Experience in iGaming industry is highly desirable.
- Excellent communication skills to act as a bridge between Marketing & Development teams.
- Experience with Attribution modeling, LTV forecasting, and data-driven optimization.
- Familiarity with GTM (Google Tag Manager) server-side setup.