Business Lead

Job Description

<p><p><b>On-Target Earnings</b>: $110K USD Base Salary + performance-based variable + equity</p>
<p><b>Location</b>: Kelowna, BC (In-studio)</p>
<p><b>Benefits</b>: Health, Dental and Vision</p>
<h3>About Us</h3>
<p>Martell Ventures is not your typical venture studio. We’re an AI-native incubator backed by world-class operators, built to launch scalable companies that solve real problems for small and mid-sized businesses (SMBs) around the world.</p>
<p>Our mission is clear: empower high-agency founders to build enduring, profitable companies that create massive impact through automation, intelligence, and personalization.</p>
<h3>Our Principles</h3>
<ul>
<li>Big Problems Only — We solve urgent, budgeted problems in large underserved markets.</li>
<li>Don’t Repeat Yourself — We systematize everything to scale with leverage.</li>
<li>Build Empires — We back founders building generational companies, not feature factories.</li>
<li>Default to Action — Speed and execution beat planning and perfection.</li>
<li>Always Day 0 — We stay hungry, humble, and never coast on past wins.</li>
</ul>
<h3>How We Operate</h3>
<p>As a CEO or CTO inside Martell Ventures, you’ll operate like a founder owning vision, execution, and upside, while plugging into a studio with unfair advantages:</p>
<p>We partner with proven entrepreneurs and elite technical builders to form two-person founding teams. Together, we incubate high-leverage AI startups inside our 90-day sprint model. Every venture launches with capital, distribution, execution playbooks, and hands-on support from 8-figure founders and GTM operators.</p>
<p>We don’t bet on ideas, we bet on operators.</p>
<ul>
<li>Distribution via Dan Martell’s network and SMB audience</li>
<li>Execution playbooks used by 8-figure companies</li>
<li>Elite founder community with weekly accountability rhythms</li>
<li>Access to capital, talent, and market insight from day one</li>
</ul>
<p>We’re not building shiny MVPs or B2C toys. We’re building enduring companies—designed from day one to hit $500K in 90 days and $10M ARR in 36 months.</p>
<h3>Why you shouldn't work here</h3>
<p>– Radical Transparency from our CEO</p>
<h3>What Applying Looks Like</h3>
<p>We keep it transparent and efficient. Here’s what to expect:</p>
<ul>
<li>1-min intro video (Loom, Vidyard, or Google Drive – share your link below)</li>
<li>Application review</li>
<li>15-minute intro call</li>
<li>Strengths assessment – how you learn and do</li>
<li>In-person interview – values and culture fit</li>
<li>Paid test project – work with us, like you're already on the team</li>
<li>Final call with our CEO</li>
<li>Offer – if we’re both excited, we move forward fast</li>
</ul>
<h3>About NEO</h3>
<p>NEO is building the AI-native content generation engine for the next era of creators. By turning long-form video into high-performing social content with zero friction, NEO enables creators and marketing teams to scale their brand across platforms effortlessly. With platform-specific script generation, LLM flexibility, and media-rich content repurposing, we make going viral repeatable.</p>
<p>Currently, pre-revenue with validated technical infrastructure, NEO is seeking a high-output founding CEO to lead customer acquisition, validate the monetizable pain, and build traction fast.</p>
<h3>About the Role</h3>
<p>As the <b>Business Lead</b> at <b>NEO</b>, you’ll be the commercial co-founder responsible for turning product capability into paid growth, fast.</p>
<p>You'll work side-by-side with NEO’s founding technical lead (the creator of the core AI engine) to validate demand, close high-value deals, and drive traction in a space that’s ripe for disruption. Your focus? Revenue, retention, and relentless execution. No fundraising required, this is about generating cash, not pitch decks.</p>
<h3>What You'll Do</h3>
<p><b>Go-to-Market & Sales</b></p>
<ul>
<li>Lead customer discovery to uncover urgent, high-spend video workflow pain points</li>
<li>Drive outbound strategy, run demos, and convert early pilots into paying clients</li>
<li>Craft high-converting messaging for creators, agencies, and growth teams</li>
<li>Own early revenue, close the first $10K+ MRR and build a path to scale</li>
<li>Turn sharp feedback into tighter offers, faster iterations, and stronger retention</li>
</ul>
<p><b>Strategy & Execution</b></p>
<ul>
<li>Build GTM experiments and landing pages that convert</li>
<li>Track core metrics daily: retention, CAC, churn, LTV, revenue</li>
<li>Work closely with the technical founder to prioritize roadmap decisions based on revenue opportunity</li>
<li>Lead with urgency, iterate quickly, and drive relentless commercial progress</li>
</ul>
<p><b>Brand & Partnerships</b></p>
<ul>
<li>Serve as the external face of NEO: early narrative, demo calls, and strategic deals</li>
<li>Create and maintain key relationships with early adopters, partners, and advisors</li>
<li>Elevate the NEO brand with positioning that resonates in the creator economy and B2B video space</li>
</ul>
<h3>What You Bring</h3>
<h3>Required Qualifications</h3>
<ul>
<li>3–5+ years in B2B SaaS, creator tools, or go-to-market roles</li>
<li>Proven success in outbound sales, cold outreach, and deal conversion</li>
<li>Strong copywriting and positioning skills, your words move people</li>
<li>Comfortable operating with speed, ambiguity, and direct responsibility for revenue</li>
<li>Data-fluent: you use dashboards, KPIs, and retention metrics to guide decisions</li>
<li>Natural communicator with executive presence and founder energy</li>
</ul>
<h3>Preferred Qualifications</h3>
<ul>
<li>Prior startup, founder, or early GTM leadership experience</li>
<li>Experience working with creators, video teams, or performance marketers</li>
<li>Familiarity with modern sales tools, landing page builders, and CRM platforms</li>
<li>Deep interest in AI, automation, and the future of creative work</li>
</ul>
<h3>You're a Great Fit If You…</h3>
<ul>
<li>Are obsessed with traction, outcomes, and learning what makes customers buy</li>
<li>Want to build something fast, with clear product-market signal</li>
<li>Thrive in zero-to-one chaos and are allergic to corporate pace</li>
<li>Know how to write, pitch, sell, and close</li>
<li>Want co-founder-level ownership without fundraising headaches</li>
<li>Are hungry for more than a job, you want a mission</li>
</ul>
<h3>Why Kelowna? Why Now?</h3>
<p>People move here for the views. They stay for the vibe. Kelowna offers:</p>
<ul>
<li>A thriving entrepreneurial ecosystem</li>
<li>World-class outdoor activities at your doorstep</li>
<li>Great schools, arts, and a vibrant, welcoming community</li>
<li>Lakeside patios, mountain trails, craft coffee, and yes, amazing wine</li>
</ul></p>
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